"You know what would be a better title," Jaffe says after I tell him I might use that one for an article about his … Read the whole story
While the first foray into the metaverse for many marketers is branded NFTs, they ranked dead last in importance to Americans surveyed recently by … Read the whole story
On Friday, Elon Musk officially withdrew his $44 billion bid to buy Twitter on the basis that the social media company did not follow … Read the whole story
"We're still very much in the early and exploratory phase" of the metaverse, says Invisible North's Geoff Renaud. "Not all the technology is there." Read the whole story
The FX vampire comedy "What We Do In The Shadows" returns for its fourth season this week. Read the whole story
The "Thor" franchise continues the trend of surpassing the previous editions when it comes to respective opening weekends: "Thor: Ragnarok" (2017), $122.7 million; "Thor: … Read the whole story
People are now ready to dive fully into live events, and they are looking to go big -- to immerse themselves in play, tactile … Read the whole story
The biggest spending increase in June was Infiniti -- up over 13,200% after spending less than $20K on national TV last June. Read the whole story
It just stopped requiring VR headset users to log on with Facebook accounts. Meta accounts, meanwhile, are set to make their debut in August. Read the whole story
NBC is working on building a "scalable model for creative testing" that "evaluates the emotional resonance of creative," says Kelly Abcarian, executive VP measurement … Read the whole story
Google has reportedly proposed splitting parts of its business that auction and place ads on websites and apps into a separate entity under Alphabet. … Read the whole story
Responding to the Supreme Court's reversal of Roe v. Wade, President Joe Biden on Friday issued an executive order that aims to protect the … Read the whole story
From shopping to travel to TV habits -- here's what's different now. Read the whole story