"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the … Read the whole story

"Nearly seventy percent of consumers believe a recession has already arrived," brand researcher Brand Keys found based on its analysis of consumer loyalty sentiment … Read the whole story

A new "Beavis and Butt-head" series coming to Paramount+ this week revives memories of the original MTV series that made headlines in the 1990s. Read the whole story

The company wrote in a post that it does not expect the tests to have a revenue or performance impact on publishers. It also … Read the whole story

Buyers also get an NFT of the pendant for the $50,000 price tag. Read the whole story

Tiffany is offering its first NFT, with customized pendants of CryptoPunks. Read the whole story

Media-buying silos are limiting uptake of cost-efficient ad-supported kids' content on AVODs and FASTs, says new report. Read the whole story

Amazon began focusing on local ads in June. Now its partnering with GNC, PacSun and other retailers to compete with Google's "near me" service. Read the whole story

Long-form and social media viewing time increased. Read the whole story

The agency will be led by Sifat Ullah who joined Exverus earlier this year vice president of performance media. Initial clients include meal supplement … Read the whole story

An Oregon resident says in a new class-action complaint that LinkedIn wrongly charged her more than $1,100 over a three-year period. Read the whole story