"PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape," … Read the whole story
Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican. Read the whole story
She succeeds Rahel Rasu, who joined Accenture Song as managing director of global interactive marketing and communications. Read the whole story
Less content won't be the only differentiator, as Netflix seeks to encourage conversions to its standard, no-ads service. Read the whole story
What's remarkable is that the advance of disruptive technologies -- everything from mobile ad blockers to Apple's ATT -- hasn't slowed it down. Read the whole story
Producing a companion show to "Game of Thrones," possibly HBO's biggest hit, is a no-brainer. Read the whole story
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around … Read the whole story
The spot is a parody of lawyer ads with Jennifer Walters (Tatiana Maslany) playing the role of eager attorney/pitchwoman. Read the whole story
Streaming viewing in July surpassed cable and broadcast in share of total day viewing for the first time since the launch of Nielsen's "The … Read the whole story
Marking a victorious ruling for Google, a high Australian court found that the search engine cannot be considered the publisher of the material on … Read the whole story
Brand-building and broad-reaching media outperforms performance media over time. And great creative really does matter. Read the whole story
Midterm political advertising looks to easily outpace 2018 midterm revenue this year -- up to $9.7 billion, according to an AdImpact estimate. But it … Read the whole story
Many subscribers sign on with premium streaming services to watch only one TV show, according to Samba TV's Q2 report on streaming and TV. Read the whole story
Imagine what could happen when storytelling becomes an immersive experience. You could launch a product or service all around the world at once. Read the whole story
Email is the workhorse of digital media land. Our world revolves around that little ampersand. Read the whole story