"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, … Read the whole story
As TikTok continues to grow in popularity, the company is attempting to make it easier for brands to advertise on the platform by testing … Read the whole story
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed … Read the whole story
Media expenditures by the company in the EMEA region last year totaled $680 million, according to agency research firm COMvergence, while expenditures in the … Read the whole story
Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted … Read the whole story
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story
Andrea (Ring) Grodberg will lead strategy for the agency's nearly 100 offices in 45 countries, including key accounts, such as the Coca-Cola Company. Read the whole story
Gen Z's favorite denim brand is finding new ways to keep the back-to-school beat going. Read the whole story
Brand-building and broad-reaching media outperforms performance media over time. And great creative really does matter. Read the whole story
"Always on governance" is now mandatory -- which means you should not wait a quarter or six months for an audit report. Read the whole story
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other … Read the whole story