While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their … Read the whole story
Netflix says its current plans -- ad-free Basic, Standard and Premium plans -- will not be affected. Basic with Ads, which will be priced … Read the whole story
COMMENTARYRecent signs and circumstances buffeting legacy television indicate that the decline of traditional TV may be entering a new phase. Read the whole story
The new format is part of TikTok's efforts to position itself as a performance solution and take share from Meta, YouTube. Read the whole story
Since its launch in 2020 it has evolved from an evaluation of 10 social platforms to what Mediabrands calls an "actionable toolset," now assessing … Read the whole story
The partnership also includes Yahoo Member Connect, a new suite of solutions that features digital out-of-home and third-party supply available through the Yahoo Exchange. Read the whole story
COMMENTARYWagstaff is the tenth acquisition by MMGY Global since private equity firm Peninsula Capital Partners bought a significant (but undisclosed) stake in the agency … Read the whole story
TikTok's plans to build warehouses and create an e-commerce supply chain could directly challenge Amazon. Read the whole story
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with … Read the whole story
- COMMENTARY
The next decade will mean navigating a mix of linear and streaming TV channels and platforms to have any hope of efficiently reaching audiences … Read the whole story
Disney's hikes in commissioned titles put it far ahead of Netflix both in North America and globally, reports Ampere Analysis. Read the whole story
COMMENTARYA growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV … Read the whole story
About nine out of 10 parents said the ratings are helpful in deciding if their children can watch a show. Read the whole story
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within a single workflow. Read the whole story
"The FTC has no viable claim here," Meta argues in papers filed Thursday afternoon with Judge Edward Davila in the Northern District of California. Read the whole story
