"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesting our perspective on the recently announced … Read the whole story
The Martin Sorrell-led firm reports that Q4 revenue was about what the firm expected, while second half organic net revenue growth was in line … Read the whole story
Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- three times the level it launched with … Read the whole story
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expects to release a standard this quarter … Read the whole story
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts' expectations by $440 million. Read the whole story
COMMENTARYThe new "Frasier" will have Dr. Frasier Crane living in Boston, the city where the character got his start on "Cheers" in 1984. Read the whole story
OpenAI has launched a pilot subscription plan to monetize ChatGPT. Starting at $20 a month, ChatGPT Plus will offer subscribers general access to the … Read the whole story
Now, both companies are focused on monetizing shorts' growing engagement. Read the whole story
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More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. Read the whole story
COMMENTARYRed is a hot color, right? It's often associated with what's current and trendy in popular culture and elsewhere. Agencies make it their business … Read the whole story
Kristi Argyilan, senior vice president, retail media at Albertsons, makes the case for RMNs. Read the whole story
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"The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO Scott McDonald. Read the whole story
The Share of Ear and Edison Podcast Metrics services are based on surveys of persons ages 13 + in the U.S., updated four times … Read the whole story
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Well, most of it, anyway. What do you think? Do you still need me, or can ChatGPT take it from here? Read the whole story
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"The American people deserve to know whose personal information was shared with Meta and Facebook, how this was allowed to happen, and what steps … Read the whole story
COMMENTARYSo much for the "broadcast" model for NBCU's Peacock. That "free" TV ad-supported service is no longer available for new customers. Read the whole story
"Developers face significant hurdles to get a chance to compete for users in the ecosystem, and these users in the ecosystem, and these hurdles … Read the whole story
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This principle of ROI's razor is that with all things considered in the equation of successful performance marketing, the best creative wins. Read the whole story
Local Now has added three FAST channels devoted to the Conde Nast series. Read the whole story
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Last year there were 98.1 million average minute viewers watching the big game, according to Nielsen, with the average streaming-minute audience at 10.5 million. … Read the whole story
Tool will allow advertisers to generate multiple ads, titles and content, using AI. Read the whole story
TikTok has announced the rollout of a new strikes-based system. Instead of only pursuing individual cases, users will now be penalized based on their … Read the whole story
