The news raises questions about the role of MediaLink founder and Hudson MX investor Michael Kassan, who was given control when founder JT Batson … Read the whole story

The good news is that the ad industry has been developing an organizing principle to make itself carbon neutral. The bad news is it's … Read the whole story

He succeeds Eileen Kiernan who was elevated to the top job at UM parent Mediabrands last year. Read the whole story

The core of the new unit is Dentsu's previous Entertainment business, The Story Lab. Juan Woodbury has been tapped to lead it. Read the whole story

Looking back at past Super Bowl commercial recaps, the spots that came in for the most praise here were neither dramatic nor comedic, just … Read the whole story

Wendy's is bowing an exclusive $5-off offer via the platform, just in time for the Super Bowl. Grocery stores are also eligible to participate. Read the whole story

Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million … Read the whole story

Ad inventories increased as more retailers began selling advertising during the holiday season. Read the whole story

Gigi Sohn is "one of the nation's leading public advocates for open, affordable, and democratic communications networks." the LGBTQ Victory Institute and other groups … Read the whole story

Alphabet CEO Sundar Pichai on Monday explained how the company will launch a conversational AI service called Bard. The test will allow users to … Read the whole story

The FTC's decision paves the way for Meta to complete the estimated $400 million purchase of Within Unlimited on Tuesday. Read the whole story

The company's long-term model is "we believe" in advertising, Chairman-CEO Michele Buck told investors last week. Read the whole story

A Hootsuite survey found that a third of its social-marketer customer cited difficulty coming up with content ideas as their biggest daily challenge. Read the whole story

Globally, net revenue from media agency pitches fell nearly 42% last year to $976 million. In the U.S. the drop was 43% to $256 … Read the whole story

Based in Miami, Rogers reports to U.S. Networks President Ignacio "Nacho" Meyer, and will oversee the strategic development, creation, production, and execution of all … Read the whole story

The platform is pushing to make every existing and new short-form video shoppable, execs reported in yesterday's Q4 earnings call. Read the whole story