The new omnichannel calculator was developed with Scope3, which is working with GroupM on an API that will be available to the entire industry, … Read the whole story
Having expanded its in-app advertising offerings with the launch of Uber Journey Ads, Uber Technologies has grown its advertiser base 80% YoY. Read the whole story
She will work closely with CEO Mary Bekhait to run the London-based agency, best known for representing stars like Paris Hilton, Simon Cowell and … Read the whole story
Buyers of the inaugural token will claim a GQ magazine subscription, a box of selected products, a ticket to the first GQ3 party in … Read the whole story
Dolan, wife of AMC Networks Executive Chairman James Dolan, joins from CEO of audience measurement service 605. Read the whole story
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. Read the whole story
Reviews left on IMDB.com of the new Scooby Doo series "Velma" on HBO Max are among the most negative comments ever left on the … Read the whole story
Guess what a neuromarketing research study commissioned by TV giant Comcast found? (Spoiler alert: Don't look at the chart accompanying this blurb.) Read the whole story
The Trade Desk released Q4 2022 earnings today, raising guidance for the current quarter and reporting record spend on the platform in 2022 of … Read the whole story
Broadcast content rose 2.1% in January from December to a 24.9% share, according to Nielsen's Gauge. Streaming maintained its industry-leading dominant 38.1% share, up … Read the whole story
The outside directors-all members of Dentsu Group's audit and supervisory committee-- will hire outside experts to help with the probe and make recommendations. Read the whole story
By comparison, Omnicom Group reported 9.4% full-year growth, Interpublic, 7% and Publicis Groupe, 10%. Read the whole story
Traditional search engines are moving toward AI and conversational chat, causing a gap in retailers' on-site search services. Research released Wednesday by ecommerce experience … Read the whole story
Caruso will pursue new initiatives and growth at the political publication. Read the whole story
Roku's key "platform" revenue, which includes ad revenues, was up 5% year-over-year to $731.3 million. Active accounts were also up 4.6 million from Q3 … Read the whole story
About half of U.S. adults said they get news from radio at least sometimes, according to Pew Research Center. Read the whole story
Mobile data broker Kochava, which is currently battling in court with the FTC, is calling the judge's attention to FTC Commissioner Christine Wilson's public … Read the whole story
Gigi Sohn says the FCC should investigate how distributors may favor larger programmers with bundles over independent ones such as Newsmax and OAN. Read the whole story
Google Cloud is the first partner to join Cadent's clean room integration marketplace. Read the whole story
A judge has blocked a New York law that would have required social-media platforms to accept complaints about "hate speech," and to disclose how … Read the whole story
And pharma marketers (94%) cite social media as important channel to reach physicians, according to recent survey. Read the whole story