Meta Platforms is asking a federal appellate court for a new hearing in a lawsuit brought by users who claim Facebook's former ad-targeting options … Read the whole story
Terms were not disclosed, but Contagious Communications has a staff of 40 and advises both advertisers and agencies on creativity and creative services, including … Read the whole story
"What we are witnessing is both forms of TV content access - linear and streaming - coming together in the thinking of major national … Read the whole story
Google claims the change was made strictly to help differentiate the now at-issue skippable, in-stream ads from newly introduced non-skippable in-stream ad formats. Read the whole story
X CEO Linda Yaccarino explained why the platform was rebranded, how the company is embracing the "everything app" concept through new video-chat capabilities, updated … Read the whole story
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection. Read the whole story
Arkady Volozh, co-founder of Russian search engine Yandex, is one of the few businessmen from the country to speak out against the invasion in … Read the whole story
As part of this year's ceremonies, the AAF will also present a new award: the Cultural Force Award. The award is a special designation … Read the whole story
- COMMENTARY
As bad as ad frequency management is on linear TV, it's much, much worse on ad-supported streaming services. Read the whole story
They call for regulation to protect publishers from use of their content without consent. Read the whole story
