The delay is intended to give brands and agencies extra time to transition business to another ad server and support employees worldwide who might … Read the whole story
COMMENTARYIf you're not sure, download a copy of CARU's just-released "Building Guardrails for Child-Directed Advertising & Privacy in the Metaverse," and start developing internal … Read the whole story
"I will be overseeing the agency's holistic media practice - bringing together strategy, planning, investment, activation and measurement through a performance marketing mental model … Read the whole story
COMMENTARYSubstitute the word "fragmentation" for "heat" in thermodynamics, or the word "chaos" in more general terms, and you'll get my drift. The question is, … Read the whole story
The unit is called Publicis Vita, powered by Starcom and the remit includes media strategy, planning, partnerships and buying. Read the whole story
With the regular season now complete, Major League Baseball on national TV networks has seen TV ad revenue rise 6% among seven linear TV … Read the whole story
COMMENTARYFor the second time in 35 years, "Magnum P.I." fans are saying good-bye to their Hawaii-based private eye hero. Read the whole story
COMMENTARYSay what you want about Elon Musk, he's got balls. They just happen to be canine balls and nearly a year since he took … Read the whole story
Gabriela Vargas, who is based in Mexico City, reports to Wavemaker Global CEO Toby Jenner and GroupM LATAM CEO Cesar Recalde. Read the whole story
The Association of National Advertisers and 4A's on Monday launched a new initiative that aims to persuade federal lawmakers to pass a national data … Read the whole story
COMMENTARYBid shading is a popular programmatic ad strategy, but was created as an unhappy compromise between first and second price auctions. What about inventory … Read the whole story
Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggested it is easy to change defaults on devices. Those using Google Search … Read the whole story
COMMENTARYSince the beginning of television, various program genres have fallen in and out of favor with the general public, but none have been as … Read the whole story
According to the network, it was the largest streaming audience ever for a regular-season Sunday NFL game, with streaming viewing up 42% vs. the … Read the whole story
Users "can watch a livestream, chat with others & shop at the same time," according to a tweet. Read the whole story
TikTok has begun testing an ad-free subscription tier in one unidentified English-speaking market outside the U.S. For $4.99/month, eligible subscribers will be able to … Read the whole story
Spotify says this is the first step in launching a CTV partner network. Read the whole story
YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey. Read the whole story
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That's according to Madison And Wall's Brian Wieser, who did a little data crunching for a preview of third quarter earnings season, which starts … Read the whole story
COMMENTARYTools and chatbots are being used to generate massive amounts of low-quality content solely for the purpose of attracting programmatic ad spend. A tool … Read the whole story
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Technology "played to that part of human nature that is most subject to fear and anger and hate -- because it was good business," … Read the whole story
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Front Office Sports claims 35 million email newsletter opens. Former CEO chief Zucker now joins the board. Read the whole story
