The generative AI tool is built on Google's large language model, and the initial version is designed to get Mediabrands' 18,000-person workforce familiar and … Read the whole story

RTB data are broadcast without any security measures, the Irish Council for Civil Liberties writes. Read the whole story

The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11. Read the whole story

The companies will be working with a select group of GroupM clients and ad-tech providers to test campaigns with a particular focus on targeting, … Read the whole story

The GroupM unit continues an 18-year relationship with the global consumer packaged goods marketer, following a competitive review. Read the whole story

The existence of the sport of dog dancing, in which dog owners dance with their dogs in international competitions, is a new one on … Read the whole story

The EU law aims to require each company with this designation as gatekeeper to make it easier for people to move between competing services, … Read the whole story

When social issues are added to a brand's portfolio, purpose is often poorly served. The learning curve is steep, distractions build up and focus … Read the whole story

Proxy statement notes that an independent accountant warned that Truth Social's parent may not survive if proposed merger fails. Read the whole story

The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% … Read the whole story

Through 10 weeks of the NFL regular season, the average game among five major TV platforms is up 10.4% to 17.7 million in Nielsen … Read the whole story

The firm is the latest holding company to report it will lose ground in 2023. Stagwell recently indicated it's expecting a 4% decline organically … Read the whole story

Three in five media buyers said they spend on FAST channels to target a specific audience. Read the whole story