X Corp. on Saturday filed a second amendment to its antitrust complaint, adding Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell as … Read the whole story
The Meta Safety Advisory Council has written a letter to Meta listing its concerns over the company's major policy changes - including the end … Read the whole story
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. Read the whole story
The Media Rating Council wrapped up a massive 2025 agenda webinar covering a multitude of new initiatives by noting that it is in market … Read the whole story
Out-of-home viewing is important for sports and live event programming - especially big ones such as the Super Bowl where communal viewing in homes, … Read the whole story
"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, despite consumers still … Read the whole story
"We're taking on Big Tech. This is a mission to define the narrative of a generation," noted a member of advocacy group Design It … Read the whole story
FCC Chairman Brendan Carr did not offer examples of what might be in violation. But we can assume he believes some"'underwriting" messages have been … Read the whole story
YouTube's latest "AdBlitz" hub allows advertisers to showcase and tease their biggest ads of the year to curious viewers via categorized in-app playlists. Read the whole story
More than a quarter of search queries with eight or more words in the query trigger AI Overviews, and many now have more than … Read the whole story
National TV ad spend for domestic theatrical movies is now a collective $76.9 million -- up 17% ($66 million) over the same period a … Read the whole story
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users to call businesses on their behalf to ask about availability or cost of … Read the whole story
New York City's cost of living is the big challenge faced by TLC's newest big family, the de la Mottes, who star in "Big … Read the whole story
Mobile data broker Kochava says it will implement a feature aimed at blocking the sharing or use of raw location data associated with health … Read the whole story
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content … Read the whole story
To celebrate the Puppy Bowl festivities,Lyft is offering 50% off two pet rides, up to $20 per ride, with the code Puppybowl through Feb. … Read the whole story
The Collective comprises flagship unit The Shipyard and acquired agencies Fahlgren Mortine (PR) and tourism and lifestyle specialist Turner. Read the whole story
As platforms like Meta stop moderating content, marketers will have to invest in their own brand safety tech and independent monitoring service providers. Read the whole story
A LinkedIn user has withdrawn a lawsuit accusing the company of using private messages to train generative AI models. Read the whole story
Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion's recently acquired brands, like Undertone and … Read the whole story