For the game itself, an estimated $652.2 million in national TV advertising was spent, from 70 airings of commercials that yielded 9.0 billion impressions, … Read the whole story
COMMENTARYThe Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate … Read the whole story
COMMENTARYBill Murray appeared in a Super Bowl ad for Yahoo on Sunday - the first one the company has run in more than two … Read the whole story
A federal judge on Friday blocked enforcement of a Texas law that prohibited social media platforms from serving targeted ads to minors, without parental … Read the whole story
The island's Department of Tourism cited the Philadelphia shop's tech jobs, including its "Harmonee" data analytics platform for the win. Read the whole story
Google, OpenAI and children's gaming platform Roblox are among the firms backing a non-profit initiative to provide free online safety tools to firms worldwide. Read the whole story
For those who do manage to make it to work the Monday after the Big Game, 28% say they'll be less productive than usual, … Read the whole story
The ecommerce giant's revenue climbed 10% to $187.8 billion, which will likely eclipse Walmart's results later this month. Read the whole story
In Q4, Pinterest made $1.15 billion in revenue, bringing its yearly revenue up to $3.6 billion for 2024 and doubling its growth rate from … Read the whole story
COMMENTARYA new Hulu docuseries asks: Can Muslim marriage traditions coexist in today's modern dating world? Read the whole story
"Algorithmic feeds are indispensable to a safe and navigable internet because they enable platforms to organize the constant flood of digital content," the Chamber … Read the whole story
"It is undisputed that Amazon never promised Prime subscribers -- in writing or otherwise -- that its streaming service was, or would remain, ad-free," … Read the whole story
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$20 trillion is what IDC says AI will contribute to the global economy through 2030. That's like adding another China to the global economy … Read the whole story
COMMENTARYThe evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable … Read the whole story
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Let's address the elephant in the room: Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the … Read the whole story
COMMENTARYNews and sports continue to dominate linear TV channels. But it looks like news will increasingly experience trouble going forward. Read the whole story
COMMENTARYWynn has petitioned the high court to overturn or scale back its 1964 Sullivan decision. Read the whole story
Magnite will be a third-party seller of X ad inventory, reports state. Read the whole story
COMMENTARYWarning: This post contains sensitive content, which some people may find offensive or disturbing. It's about MAGA threats to democracy, the ad industry, possibly, … Read the whole story
