An independent ad agency notified Microsoft it has encountered significant challenges with invalid traffic and junk leads that impact the performance of its clients' … Read the whole story
The Switzerland-based insurance group cited data -- especially Omnicom's OMNI operating system -- as part of the decision. Read the whole story
COMMENTARYTrump is threatening his perceived enemies in the news media - most notably CBS for the way editors at "60 Minutes" cut an interview … Read the whole story
COMMENTARYBrands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands only win by selling … Read the whole story
Amazon said it is experimenting with helping customers find products from other brands' sites when they search in the Amazon Shopping app. Read the whole story
Reddit is providing Intercontinental Exchange - which owns the New York Stock Exchange - with "anonymous conversations" from its social platform to create new … Read the whole story
The company is undertaking an accelerated business transformation and cost reduction plan this year as it simultaneously prepares to be acquired by Omnicom. That … Read the whole story
Siding against Google, a federal judge ruled Monday that the company must face privacy claims over the Google Cloud Contact Center AI -- an … Read the whole story
COMMENTARYIt was more of a statement than a typical crowd-pleaser. And as with most breakthroughs, it was threatening to the audiences not familiar with … Read the whole story
COMMENTARYRoku's substantial market share of U.S. streaming devices could give Disney an immediate connection with a big user base - nearly 85.5 million monthly … Read the whole story
In Q4, Netflix pulled on average 34 cents of subscriber fees for an hour of content viewed by its subscribers - lower than all … Read the whole story
COMMENTARYAI brings real value -- and also real challenges, the BBC reports in a study. Read the whole story
Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new … Read the whole story
The firm hopes to help readers bypass "algorithm-driven doomscrolling." Read the whole story
The InvestAI initiative includes a European fund of EUR20 billion for AI gigafactories. The EU is courting the private sector to support the capacity … Read the whole story
Entries can be submitted in multiple categories, but no more than one entry per category per agency. Read the whole story
