by Wayne Friedman
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI models have been found to misattribute, give a brand attribution to a competitor, or not attribute when replying to user queries, based on … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Paramount is helping President Trump celebrate the American flag and his birthday by live-streaming the Ultimate Fighter event on the White House lawn. Read the whole story
COMMENTARY
by Michele Harrison, Op-Ed Contributor
Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself. Read the whole story
by Steve McClellan
The podcast is called "gay-i" and debuts June 9 on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alberts (Grey, BBDO, Mojo). Read the whole story
by Laurie Sullivan
Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes. Read the whole story
by Colin Kirkland
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report. Read the whole story
by Tanya Gazdik
Buffalo Wild Wings is taking some heat for offering condolences to a fan banned from NBA games for rushing onto the court to take … Read the whole story
by Sarah Mahoney
Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space … Read the whole story