It will yield $70 billion in media agency review activity - up from a normal annual average of $16 billion - according to an … Read the whole story

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion … Read the whole story

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ … Read the whole story

If cannabis producers and retailers were ever to start producing TV commercials, what would they look like? Read the whole story

The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google … Read the whole story

Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app's Spotlight video feed, as the ongoing battle between social platforms and … Read the whole story

"Apple is likely to wait until 2027 to unveil its own take on smart glasses," according to Mashable. Read the whole story

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are … Read the whole story

If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check. Read the whole story

Snap's second-quarter earnings report was strong, showing significant increases in ad revenue, cash flow, and Spotlight video engagement, yet struggles to add users in … Read the whole story

Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey … Read the whole story

Advertisers rarely abandon platforms over a single bad post. They leave when the surrounding environment starts to feel unpredictable, unsafe, or difficult to defend. … Read the whole story

Legacy TV-movie companies may need to move to a "guns for hire" plan - producing TV/movie programming and selling it to big streaming platforms … Read the whole story

Lawyer, activist, and friend of mine Larry Lessig talked about the corrosive nature of money in politics, Read the whole story

Based in Columbia, QStrauss Consulting will join Stagwell's lead digital transformation agency Code And Theory. Read the whole story

Global household appliance marketer SharkNinja has appointed WPP Media to handle its media account in India.  Agency Wavemaker will lead the brand’s end-to-end media … Read the whole story