Another horrific building accident claimed the life of one of Adland's own last Friday. Jennifer Rosoff, director of sales at TripleLift, a New York … Read the whole story
UK media shop m/SIX, a GroupM affiliate, has just expanded to the U.S.Today the agency is opening up its first North American outpost in … Read the whole story
Consumer goods giant Reckitt Benckiser is conducting a global media planning and buying review, the company confirmed Friday. Read the whole story
- COMMENTARY
The "it" of course is media. If you are a great brand today, you get a lot of "free" earned media and a lot … Read the whole story
PepsiCo's Mountain Dew has launched new "Portraits" ads featuring NASCAR driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez. The … Read the whole story
The series starts with a video called "Where It All Started: The Mustang 1 Concept," in which Matt Anderson, curator of the Henry Ford … Read the whole story
How old will you be in July 2034? Prince George will turn 21, and the Las Vegas Convention and Visitors Authority is wasting no … Read the whole story
SocialVibe made two hires to its senior management team. Christian Borges joined the company as Senior Vice President of Marketing, reporting to CEO and … Read the whole story
Consumer packaged good company Reckitt Benckiser has placed its global media planning and buying account, estimated at $1.7 billion, in review. In the U.S. alone, … Read the whole story
