Media researcher Kantar Media is starting a new TV audience measurement service that will combine key consumer purchasing behavior. Looking to compete with Nielsen … Read the whole story
He's tasked with creating more sophisticated translation techniques to foster deeper relationships with humans. Meanwhile Wells Fargo goes agency shopping and it looks like … Read the whole story
In his latest warning about U.S. political brinkmanship over budgets, the WPP CEO says the squabbling is hurting America -- and potentially the global … Read the whole story
Publicis Veteran Arthur Sadoun has been promoted to CEO Publicis Worldwide, the agency confirmed Monday. A rising star at Publicis, Sadoun will continue the … Read the whole story
VML vet comes back to the fold after a year away at marketing tech firm Saepio Technologies. He'll oversee the shop's global expansion on … Read the whole story
- COMMENTARY
What if the received wisdom about how to produce and sell all things to all people was based on an incomplete understanding of what … Read the whole story
GE launched the latest television spot in its "Brilliant Machines" campaign this weekend, called “Brilliant Enterprise.” “Star Trek” fans may enjoy this spot more … Read the whole story
Venables Bell & Partners hired Michael Davidson as head of strategy. Davidson will oversee the agency’s department, including account planning and communications strategy, and … Read the whole story
Lockheed Martin named McCann Erickson New York and Universal McCann as its global creative and media agencies, respectively. CT-based Keiler & Company was the … Read the whole story
