MAD Agency Daily
Thursday, October 24, 2013
  • Sorrell: POG Will Have To Merge Agency Brands

    Among the big holding companies, WPP was tops in Q3 organic growth. The U.S. rebounded significantly and WPP expects that trend to continue in ... Read the whole story

  • As Internet Takes Holiday Lead, Stores Go On Offense

    A new survey from Deloitte shows that for the first time, American consumers say the Internet is their most likely destination for Christmas shopping, ... Read the whole story

  • DPAA Orchestrates First Multi-Network Ad Campaigns

    \In its first multi-network campaign for an advertiser, the Digital Place-based Advertising Association teamed with Tri State Ford in the New York market for ... Read the whole story

  • Startup Sumpto Gets Funding from Nick Brien, SocialStart

    The new company positions itself as an 'influencer' platform for brands targeting the student market which has $120 billion in annual discretionary spending. Sumpto, ... Read the whole story

  • The Promise Of Contextual Creative

    Context, when done properly, is the vortex between media and creative. But with media now separate from creative in most cases, I fear that ... Read the whole story