MAD Agency Daily
Monday, January 6, 2014
  • Maurice Levy Reports Fourth-Quarter Ad Spending 'Softness'

    In an interview with CNBC, the Publicis Groupe CEO said advertisers held back ad dollars in the last quarter of 2013 to shore up … Read the whole story

  • Search Mojo Rebrands As Marketing Mojo: Sign Of The Times

    Search Mojo has become the latest search marketing agency to rebrand. The company, now called Marketing Mojo, reflects a changing industry prompting companies known … Read the whole story

  • Got A Light? Three Brands, Three Strategies For Selling E-Cigs

    Njoy, Vuse and Blu are all bulking up their ad-marketing efforts in 2014 with different strategic approaches. Njoy is relying on humor with its … Read the whole story

  • McCann Production Unit Craft WW Faces Discrimination Suit

    Craft Worldwide, the production unit of McCann Worldgroup, has been slapped with a sex and age discrimination suit by a former producer at the … Read the whole story

  • Old Spice Says, 'Smellcome To Manhood'

    Procter & Gamble's Old Spice male hygiene brand is touting a reformulation of its Body Spray products with a campaign breaking this week that … Read the whole story

  • The Best Commercial Of Super Bowl XLVIII

    We're a month away from the Super Bowl, and already I have identified the ad that I think will be the best of this … Read the whole story