In an interview with CNBC, the Publicis Groupe CEO said advertisers held back ad dollars in the last quarter of 2013 to shore up … Read the whole story
Certain physical assets amply displayed on the social network have attracted the attention of a whole bunch of followers, and now, marketers. And DeVito/Verdi … Read the whole story
Search Mojo has become the latest search marketing agency to rebrand. The company, now called Marketing Mojo, reflects a changing industry prompting companies known … Read the whole story
Njoy, Vuse and Blu are all bulking up their ad-marketing efforts in 2014 with different strategic approaches. Njoy is relying on humor with its … Read the whole story
Craft Worldwide, the production unit of McCann Worldgroup, has been slapped with a sex and age discrimination suit by a former producer at the … Read the whole story
Procter & Gamble's Old Spice male hygiene brand is touting a reformulation of its Body Spray products with a campaign breaking this week that … Read the whole story
COMMENTARYWe're a month away from the Super Bowl, and already I have identified the ad that I think will be the best of this … Read the whole story
On New Year’s Eve, Dell launched its first ad campaign since going private. “Beginnings” celebrates the entrepreneurial spirit and the humble beginnings that most … Read the whole story
Seattle Wunderman Network has hired Kai Musielak as group account director. Musielak will lead the agency's global engagement with Microsoft's consumer-facing brands, with a … Read the whole story
Anti-tobacco group, The Legacy, has parted ways with its agency of more than a decade, Arnold. The Legacy’s $50 million account is in review … Read the whole story
