MAD Agency Daily
Wednesday, May 28, 2014
  • Omnicom, Twitter Sign $230M Multi-Year Agreement

    Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story

  • Is Big Data Helping Or Hurting The Shopper Experience?

    A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story

  • Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'

    The "Kind Vine" campaign works by enlisting Vine celebs to spread random acts of kindness through social media, and, in turn, inspiring everyone to … Read the whole story

  • Dentsu Aegis To Buy MKTG For $52 Million

    "MKTG's unique aptitude in creating face-to-face connections with consumers will help to further expand our network's vision, commitment and ability to help brands effectively … Read the whole story

  • Bollore's Pay Doubled At Havas In 2013

    Havas shareholders will vote June 5 on whether to approve the company's executive compensation package for 2013, when CEO Yannick Bollore earned 570,000 euros, … Read the whole story

  • TBWA Acquires Germany's Heimat

    Heimat co-founder and CEO Matthias von Bechtolsheim will serve as chairman of the newly formed TBWA Operating Group Germany, which includes a number of … Read the whole story

  • When Is An Ad An Ad? Only Time Will Tell

    Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story