MAD Agency Daily
Tuesday, November 25, 2014
  • Black Friday The No. 1 Day For Consumer Fraud

    Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and … Read the whole story

  • New 'Know Your Food' Positioning For Cargill Turkey And Cooked Meats

    "Consumers are becoming more interested in where their food comes from," said Ruth Kimmelshue, president of Cargill Turkey and Cooked Meats. "Cargill is in … Read the whole story

  • Walmart Leads Social Engagement for Black Friday

    Chalk up another win for Walmart. The world's biggest retailer also has the biggest social media presence as measured by consumer engagement heading into … Read the whole story

  • Ad Vet Paul Turner Joins Adbrain

    Paul Turner will be based in Adbrain's NYC office, but will be traveling extensively per his global position. Most of Adbrain's teams are based … Read the whole story

  • TV Heads Will Roll - Sometimes, Even TV Ratings

    You can't be sure what happened at the "Today" show, with the very short reign of executive producer Jamie Horowitz, who lasted just over … Read the whole story

  • Sid Lee Heads West, Opens LA Outpost

    The Los Angeles office will be led by Managing Partner Nicolas Van Erum. In addition to Movember, the office will lead work for clients … Read the whole story

  • Benetton Asks Gen Y To Stop Violence Against Women

    In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a … Read the whole story

  • IBM, Nielsen Analyze Separate Holiday Shopping Behavior

    Shoppers were online and in stores spending during the weekend prior to Thanksgiving Day. The average order value fell 5.4% to $112.86, but online … Read the whole story