As part of the initiative, UMG's proprietary data across multiple artists and genres will be layered with Havas' behavioral data and analyzed to detect … Read the whole story
We're talking about a new study commissioned by Snapchat and conducted by Millward Brown Digital. Read the whole story
LAS VEGAS -- Advances in almost every facet of consumer electronics -- everything from robotics to drones to wearable "quantified self" technologies to the … Read the whole story
Ah, yes. CES. That annual pilgrimage to Las Vegas during which every tech and marketing company across the globe makes product debut from the … Read the whole story
Ad industry veterans Chris Aguirre and Jeff Stevens are utilizing their advertising and marketing experience to help others by launching Klen + Sobr, a … Read the whole story
Current TBWA Global Creative Director Rob Schwartz has been named the new CEO of TBWA New York. Schwartz will fill the shoes of Robert … Read the whole story
Rob Schwartz, global creative president at the agency, has been tapped to run its New York office. He replaces Robert Harwood-Matthews, who is leaving … Read the whole story
For better or worse, younger consumers are more able to form meaningful relationships through digital channels. In fact, more than one-third of this demographic … Read the whole story
- COMMENTARY
A gang of hacker extortionists is going the extra mile to simplify and facilitate a transaction for its ransomware victims -- even if the … Read the whole story
The White Rabbit from Alice in Wonderland is calm and punctual when he flies on Easy Jet. Actor Hugh Laurie lends his voice to … Read the whole story
Lowe Profero, the digital arm of Lowe and Partners, hired Brent Trimble as managing director, communications New York. Trimble will leas Lowe Profero’s brand … Read the whole story
Santy was named agency of record for China Mist Iced Tea, tapped to handle branding, social media management, digital marketing, content strategy, public relations … Read the whole story
