The incumbent -- WPP's Mindshare -- is expected to participate, as is Horizon Media, according to sources. CVS spent $84.4 million on advertising last … Read the whole story
According to new data from the CDO Club, the number of Chief Digital Officers doubled from 2013 to nearly 1,000 in 2014. Read the whole story
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of course. After all, the ad world is excellent at coining phrases and generally, … Read the whole story
Live-streaming app Periscope was banned this week. Both the NHL and MLB have decided that it's not welcome in their stadiums, which - while … Read the whole story
A Midwesterner who tired of Michigan winters moved to Florida where he founded Samuel B. Crispin Advertising in 1965. Chuck Porter joined in the … Read the whole story
That agency that ran an ad in Ad Age pleading to Cannes Lions officials to add a Verbal Identity category, CBX, is high-fiving itself … Read the whole story
As part of the MDC Partners network, Y Media Labs will provide MDC with agencies streamlined access to mobile strategy, design, and development capabilities, … Read the whole story
Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
Google has released the names of companies profiting from injecting ads into its owned Web site pages. Ad injectors are malicious programs that insert … Read the whole story
I enjoy watching foreign films, but if every foreign film had bacon for subtitles... well, a girl can dream. To promote the Chicago Latino … Read the whole story
Karin Onsager-Birch will join FCB West as chief creative officer this summer. Onsager-Birch was most recently chief creative officer of WPP's Blue Hive in … Read the whole story
Rally Bus, a crowd-powered, on-demand event travel company, hired Catch New York to redesign its brand and digital presence, starting with its mobile app … Read the whole story