The programmatic media-buying marketplace is growing rapidly, but it is rising faster among some stakeholders than others -- especially among marketers themselves, according to … Read the whole story
We all know the proverbial poo hits the fan when there's a CMO change. Read the whole story
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
Sometimes, it seems, you just can't get enough of one client. That appears to be the case with Donald Pierce. Pierce -- who over … Read the whole story
The millennial-focused ad shop is launching a podcast with one of its own strategists -- Toni Dawkins. The podcast idea stemmed from her regular … Read the whole story
Founded 20 years ago, Digital Kitchen's current management team of Chairman Paul Matthaeus, President Don McNeill and CEO Bill Fritsch will remain in place. … Read the whole story
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
- COMMENTARY
The most dramatic advances in human development over the past century can be summed up in two words: "if" and "then." With only slight … Read the whole story
A night at the symphony is actually a hearing test. Sasquatch gets punked. Let's launch! Read the whole story
TM Advertising hired Eddy Hodgson as vice president, strategy for the agency's Dallas office. Hodgson will lead strategy and account planning across all client … Read the whole story
Arketi Group was tapped by Cohesive Solutions, an asset-intensive business solutions and consulting firm, to handle digital marketing services, brand enhancement and website development … Read the whole story
