Royal Caribbean spent about $75 million on ads last year, according to Kantar. WPP's Mindshare was the incumbent media agency, while Media Storm also … Read the whole story
Looking a whole lot like Amazon Dash, Leo Burnett Moscow has introduced The Can, a magical device designed to come to the aid of … Read the whole story
Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
Next week is the Cannes Lions International Festival of Creativity, which means this week is the Cannes Lions International Festival of Cannes Lions Spoofs. … Read the whole story
The agency, part of Dentsu Aegis Network, describes the new practice as a "brand reputation management" offering that combines social marketing best practices with … Read the whole story
When it comes to loyalty, brands can count on dads more than moms, according to a comprehensive new study from WPP's Y&R, which also … Read the whole story
Finland's Metsa is teaming with agency hasan & partners for what is being called the "Plan B" campaign. It's aimed at professionals in the … Read the whole story
We have a complex psychological relationship with pricing. A new brain scanning study out of Harvard and Stanford starts to pick apart the dynamics … Read the whole story
Virtually every brand we work with is trying to win Millennials and it's not surprising why. Eighty million shoppers with one trillion dollars in … Read the whole story
Father's Day ads. Chinet and Dixie want people to connect offline. Let's launch! Read the whole story
MacLaren McCann Canada named Mary Chambers as chief strategy officer, where she will oversee planning across all disciplines and offices. In addition to leading … Read the whole story
Red Tettemer O'Connell + Partners (RTO+P) was named agency of record for The Honest Kitchen, a natural pet food company that produces human-grade food … Read the whole story