MAD Agency Daily
Wednesday, June 17, 2015
  • Mediahub Wins Royal Caribbean's NA Media Assignment

    Royal Caribbean spent about $75 million on ads last year, according to Kantar. WPP's Mindshare was the incumbent media agency, while Media Storm also … Read the whole story

  • Confidence In Online Ads Rises, Agencies Focus More On Streaming Sites

    Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story

  • 360i's New Crisis Management Practice

    The agency, part of Dentsu Aegis Network, describes the new practice as a "brand reputation management" offering that combines social marketing best practices with … Read the whole story

  • 'Who's Your Daddy:' Y&R's Comprehensive Take On Fathers

    When it comes to loyalty, brands can count on dads more than moms, according to a comprehensive new study from WPP's Y&R, which also … Read the whole story

  • 'Plan B': A Wood To Build Empires With

    Finland's Metsa is teaming with agency hasan & partners for what is being called the "Plan B" campaign. It's aimed at professionals in the … Read the whole story

  • How Our Brains Process Price Information

    We have a complex psychological relationship with pricing. A new brain scanning study out of Harvard and Stanford starts to pick apart the dynamics … Read the whole story

  • Shopper Marketing Is Hit Or Miss With Millennials

    Virtually every brand we work with is trying to win Millennials and it's not surprising why. Eighty million shoppers with one trillion dollars in … Read the whole story