The review comes amid a record year for formal media assessments, with an estimated $20 billion-$25 billion in media assignments currently in review. It … Read the whole story
The cruise ship industry has been a bit plagued by mishaps such as the sinking of the Costa Concordia, an explosion on Royal Caribbean's … Read the whole story
Three former top agency media chiefs -- David Verklin, Steve Farella and Mike Lotito -- have formed VFL Investment & Advisory to fund and … Read the whole story
It seems no one can get enough of Tinder. Or waste a lot of time messing with it to develop their own twisted versions … Read the whole story
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data … Read the whole story
Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience … Read the whole story
The operation is being renamed MEC Multicultural to reflect the agency's expansion into broader consumer segments that comprise the "new general market." The "Bravo" … Read the whole story
This year, ad agency Petrol Advertising signed on as promotions and management agency for the Nerd Machine Comic-Con event "NerdHQ." The Nerd Machine co-founders, … Read the whole story
With the record number of AOR media agency pitches taking place this year, one has to wonder if our industry is experiencing the typical … Read the whole story
Is there a doctor in the house? Any adult who fondly recalls playing the Hasbro game Operation as a kid will undoubtedly love the … Read the whole story
Red Peak Branding hired Damien Moore-Evans as head of business development. Moore-Evans was most recently global marketing manager, based in London, for FutureBrand. At … Read the whole story
Lenovo renewed its relationship with We Are Social, retaining the agency as its social media agency of record for the third straight year. We … Read the whole story