MAD Agency Daily
Thursday, July 23, 2015
  • Publicis Groupe Reports 1.4% Q2 Organic Growth

    That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. Read the whole story

  • Swish: SMG Scores NBA Media Assignment

    The appointment follows the hiring of Pam El as NBA CMO late last year. Since then, the league has also hired a new creative … Read the whole story

  • IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target

    Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media … Read the whole story

  • SCC Locks Up LifeStorage Account

    Self-storage company LifeStorage has named Schafer Condon Carter (SCC) its brand and ad agency to oversee brand planning, research and creative duties. Last year … Read the whole story

  • Prophet Acquires Altimeter Group

    Altimeter, a tech research firm, will continue to be led by founder Charlene Li. Prophet, a brand and marketing consultant has offices in the … Read the whole story

  • How Agencies Are Sifting Through The Sea Of Ad Tech

    On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, … Read the whole story