by Steve McClellan
Clark, who was seen by some as a candidate to succeed Irwin Gotlieb someday as GroupM global CEO, will remain with the WPP unit … Read the whole story
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by Richard Whitman, Columnist
Yes, in a bedtime story, a quality-over-quantity approach would work. The entire industry is not going to come together Kumbaya-style and agree that less … Read the whole story
COMMENTARY
by Joe Mandese
It's been three years since I've written one of these Red, White & Blogs, and I'm using the occasion to reintroduce the column and … Read the whole story
by Steve McClellan
MDC's Assembly, which handles media chores for Travelocity sibling operations Hotels.com and Expedia.com., has been appointed to handle media planning and buying. The shop … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the whole story
by Larissa Faw
Publicis is paying $33 million to acquire the operation, plus expected earn-outs based on 2016 revenue. Currently the earn-out payment is expected to range … Read the whole story
by Steve McClellan
The firm has set up shop in New York and will be overseen by former Global Sport Director at Bacardi Dominic Curran. Standard Life … Read the whole story
by Larissa Faw
The agency, part of Publicis Groupe, developed a program that uses consumer data to match people online with potential pets. Data offering glimpses of … Read the whole story
by Laurie Sullivan
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
by Erik Sass
To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media … Read the whole story
by Wayne Friedman
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story