That's about a percentage point (give or take) improvement over estimated growth for 2015, and it's driven largely by special events like the Olympics … Read the whole story
Last Wednesday night the Adcraft Club of Detroit held its ninth annual D Show, which honors the region's best creativity. Read the whole story
Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local … Read the whole story
Ad agency employment has been on a steady rise since the post dot-com debacle early this century. According to the latest Bureau of Labor … Read the whole story
Comiteau joins the agency group from Interpublic Group's FCB, where she spearheaded North American communications. In her new role as executive director of corporate … Read the whole story
'Grouchy Carols' is the final phase of the three-month holiday initiative for the international cleft charity that began in October and is designed to … Read the whole story
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled plans for a "major" overhaul of the industry's audience measurement system. The first … Read the whole story
Google this week rolled out Trial Run Ads -- an app ad format that lets users play games for up to 60 seconds by … Read the whole story
Toys "R" Us features a single toy in its emotional Christmas ad, which leads a young boy to the gift he really wanted for … Read the whole story
Lyle Yetman joined McKinney as group creative director on CarMax and ESPN. He makes the move to North Carolina from California, where he most … Read the whole story
Cobra Puma Golf named J. Walter Thompson New York as its lead creative agency. JWT has served as Puma's lead global creative agency for … Read the whole story
