MAD Agency Daily
Thursday, November 3, 2016
  • New Leadership At GroupM's MEC, Castree Named Global CEO

    Charles Courtier, who has led GroupM media agency MEC for the last 14 years, is stepping down and will be succeeded by Tim Castree, … Read the whole story

  • Lawsuit Ongoing, JWT Communications Chief Returns To Work

    Erin Johnson, chief communications officer at WPP's J. Walter Thompson returned to work today after an extended leave of absence. It began earlier this … Read the whole story

  • Honma Golf Names Kastner & Partners NA As AOR

    There was no incumbent agency. K&P will handle brand identity, in-store activation, social media, digital, branded experiences, events, video and content production. Their first … Read the whole story

  • In Holiday Ads, Nordstrom Gives Thanks For Customers

    The retailer describes the effort as a series of "larger-than-life love notes," photographed in Seattle, where it is headquartered, as well as in Nashville … Read the whole story

  • Translation Helps The NBA Further Explain 'Why We Play'

    In a spot called "Zeroes," Oklahoma City Thunder's Russell Westbrook delivers a monologue about putting aside last year's wins and losses to celebrate the … Read the whole story

  • Does WPP's Triad Acquisition Cross Marketing Church And State Line?

    Google and Facebook have been taking the heat for being walled gardens, but what about others? For example, does WPP's recent acquisition of Triad … Read the whole story