The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking … Read the whole story
That's from a report by McCann, whose North America Chief Strategy Officer Steve Zaroff said, "America's increasingly pervasive polarization is creating a new kind … Read the whole story
The agency is rebranding to punctuate its stand, committing to a pay audit and is staging walk-outs today at its offices at 3:24 p.m. … Read the whole story
The lower court erred in its ruling that past precedent required Trustee David Gottlieb to allege and prove "bad faith" on the part of … Read the whole story
Of all the issues confronting the agency world, the lack of diversity is "absolutely issue one" for the brand, the firm's head of marketing, … Read the whole story
Although IPG's Michael Roth dismissed the threat of financial giant Accenture's continued pivot toward advertising during his 4As keynote speech, it's impossible to ignore … Read the whole story
Agencies face big challenges going forward. Industry leaders discussed how best to address them at a 4As Conference panel. Read the whole story
Automotive advertising is the biggest category for the show -- some $13 million for the year-over-year period ending April 3, according to iSpot.tv. In … Read the whole story
Minute Media's technology powers sports publishing brands 90min, 12up and DBLTAP, which serves more than 75 million users per month. While Minute Media has … Read the whole story
Nearly half of ad executives surveyed recently about their advertising plans for "fake news" said they either don't care or do not know what … Read the whole story
I was planning on writing a very erudite column on how our consumption of news has drastically changed, when I decided to do a … Read the whole story
All agencies and most marketers still tend to think in terms of long-range client-agency relationships. But I think it might be time to throw … Read the whole story
April Fool's Day gags. Teddy Gun is not a joke. Let's launch! Read the whole story
Blast Radius named Kevin Drew Davis as chief creative officer, overseeing all creative operations, brand strategy and experience design in the Chicago and Canadian … Read the whole story
ECHOS Communications was named North American agency of record for adidas Sport eyewear. More than 2,000 athletes, from cyclists, freeskiers, runners, golfers, mountaineers and … Read the whole story