MAD Agency Daily
Wednesday, May 17, 2017
  • OMD, MEC Retain Activision Blizzard Media Assignments

    Gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom's OMD and WPP's ... Read the whole story

  • Publicis Probes Affluent Asian Travelers In New Report

    Affluent Asian travelers investigate shopping opportunities as they are making travel arrangements. One in four plan their purchases while still at home. About one-third ... Read the whole story

  • Dalton Agency Merges With Bill Hudson Agency In Nashville

    The 100-person advertising agency currently operates seven locations in the Southeast offering public relations (PR), advertising and digital marketing services. The two shops have ... Read the whole story

  • IAB Tech Lab Officially Releases Dynamic Content Ad Standard

    The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In ... Read the whole story

  • McDonald's Apologizes For Ad Seen As Trivializing Bereavement

    McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story

  • Ecole Weinstein Departs Havas For FCB

    She reports to Liz Taylor, FCB Chicago's chief creative officer. At Havas Worldwide, Weinstein was Group Creative Director and led work for Hefty, Reynolds, ... Read the whole story

  • Why TV's Upfront May Not Be Doomed

    What's the role of the television upfronts? I know the old answer was to convince advertisers where they should spend their money over the ... Read the whole story