MediaPost Agency Daily
Thursday, September 14, 2017
  • WFA Finds A Third Of Marketers May Not Be Compliant When EU Data Rules Take Effect

    Those that aren't fully complaint could be subject to fines totaling hundreds of millions and possibly billions of dollars (4% of global revenue). Read the whole story

  • For MDC's Kauffman, It's 'People First'

    At the Goldman Sachs Communacopia Conference in New York this week MDC Partners CEO Scott Kauffman said the firm is "doubling down" on creativity. Read the whole story

  • Meet Mari Kim Novak, President Of Advertising Week

    An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Meet the woman leading the … Read the whole story

  • Vitaminwater Scores With Musical Vending Machine

    From June 24 through the summer's unofficial end, the Coca-Cola brand used colorful, interactive, musical sample-dispensing vending machines to engage prospective customers and gather … Read the whole story

  • Agency Hires Industry Outsider For Culture, Content Role

    Last month, Droga5 announced it was launching a new "academy" designed to draw creative types outside of Adland to the industry. Now LA-based Zambezi, … Read the whole story

  • Marketers Will Have To Seduce, Convince AI

    There's no doubting the importance of artificial intelligence cementing itself in the zeitgeist. AI already has profoundly transformed the marketing landscape. Targeting will be … Read the whole story

  • We CAN'T Relax -- And It's Because Of The News

    When I was in college, I took some journalism classes (that's kind of a requirement at Syracuse) and I was taught that journalists are … Read the whole story