In an exclusive partnership, Mindshare and Zilliqa will test whether the blockchain protocol can be used to address challenges in the advertising industry such … Read the whole story
The hitch: JIM's 3G capabilities will expire after about six months. But buyers will still have a functioning, high tech-looking branded Jim Beam decanter. Read the whole story
As Donald Trump's presidency approaches its second year, consumer brands are expected to have a higher-than-usual political profile in 2018, as consumers demand to … Read the whole story
More automation, more voice technology, less blockchain: Here are my predictions for what you can look forward to in 2018. Read the whole story
Well, two more media luminaries bit the dust today, professionally speaking, after sex harassment accusations. Why haven't more victims in the ad industry come … Read the whole story
In an attempt to reach upscale Millennials, Macallan is working with networking company Ivy and its in-house ad-marketing team on an extensive partnership that … Read the whole story
M&C Saatchi has appointed Kate Bosomworth chief marketing officer, filling the role for the first time in two years as new CEO Giles Hedger forms his … Read the whole story
Arnold Wordwide and sibling media agency Havas Media have been selected for creative and media duties for startup brand Hotshot, a nutritional drink designed … Read the whole story