MediaPost Agency Daily
Tuesday, December 5, 2017
  • Sorrell: 'Contain Any Enthusiasm' About 2018

    That was the WPP CEO's take on the outlook for next year, which he provided at the UBS media conference in New York on … Read the whole story

  • Mcgarrybowen Appointed AOR For Kraft Heinz's Planters Brand

    Mcgarrybowen is tasked with boosting sales of a well-known brand during a time of disruption. Planters still relies heavily on traditional media, such as … Read the whole story

  • Patagonia Tackles Trump: 'The President Stole Your Land'

    President Trump's announcement new came amid a tense morning, with the Salt Lake City Tribune reporting hundreds of protesters, including many from Native groups, … Read the whole story

  • How Digital Marketing Is Becoming The New Pharma Sales Rep

    The days of in-person sales calls and free lunch seminars from pharma reps have been waning for some time now. An annual study from … Read the whole story

  • Instagram's Dreamscape Winning Fans

    If you take a quick look at the data, you might think that the winner of the race to own social media is Snapchat. … Read the whole story

  • Kantar: Brands Can Profit Handsomely By Being More Diverse

    While the news is filled with stories about discriminatory behavior by law enforcement, more people in this country experience discrimination while shopping. Read the whole story