The "Get Out Of Home" creative shows quotes alongside their images, such as Barton F. Graf's Gerry Graf stating: "OOH is all media." Read the whole story
He's off for a little R&R and will be back soon. Read the whole story
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platform campaign designed to recognize the nation's first African American athletic conference heritage … Read the whole story
The agency is developing a modern brand strategy. There will also be a new motto to replace "The Future of Health Care is Here," … Read the whole story
Vega isn't replacing anyone, as it was an open position. His appointment completes the Saatchi & Saatchi London management team. Read the whole story
Christa Tiefenbacher-Hudson, the agency's cofounder and managing director, is retiring from the Martin|Williams division. Read the whole story
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and improve conversion rates. The platform uses data elements like weather and location … Read the whole story
- COMMENTARY
Embracing the complexity means expanding your horizons beyond traditional marketing science techniques, like modeling and optimization. Read the whole story
New shows added to the free offerings include "Pivot with Kara Swisher and Scott Galloway," a podcast from Recode; "Start to Sale" from Eater; … Read the whole story
Google claims disclosures will increase transparency and provide consumers with information to make informed decisions. Ads may be rejected for failure to provide legitimate … Read the whole story
Party City is reviving the retailer's year-old "Oh it's Oh" for the upcoming Halloween season, adding a new spot aimed at kids' costumes. Read the whole story
Madras will create and manage content on Macys.com, including product images, product descriptions, which essentially will account for all ecommerce advertising. Read the whole story
