MAD Agency Daily
Thursday, March 14, 2019
  • Dentsu Aegis Reshuffles Top Creative Ranks, Expands C-Suite

    Dick Van Motman and Gordon Bowen take on new senior roles designed to up the network's creative game. The network has also added two … Read the whole story

  • Orbitz Returns To TV After 10-Year Hiatus

    "Millennials are still watching TV," explains Carey Malloy, director of brand marketing, Orbitz. "They are just watching it in different ways." Read the whole story

  • Obit: 'Adweek' Cofounder Pen Tudor, Dead At 89

    W. Pendleton Tudor, a cofounder of Adweek, died Tuesday. He was 89. Following a distinguished career as a consumer magazine publishing executive, Tudor partnered … Read the whole story

  • AI And Modern Conversational Etiquette

    I have seen that when an AI-based assistant is present, people tend to slow down their speech and become clearer. Read the whole story

  • What Makes Food/Beverage Brands 'Authentic' To U.S. Hispanics

    Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough? Read the whole story