Dick Van Motman and Gordon Bowen take on new senior roles designed to up the network's creative game. The network has also added two … Read the whole story
"Millennials are still watching TV," explains Carey Malloy, director of brand marketing, Orbitz. "They are just watching it in different ways." Read the whole story
W. Pendleton Tudor, a cofounder of Adweek, died Tuesday. He was 89. Following a distinguished career as a consumer magazine publishing executive, Tudor partnered … Read the whole story
The two-year analysis of U.S. reviews shows about one-third of reviewing clients conducted a single search for an integrated agency partnership and selected creative … Read the whole story
I have seen that when an AI-based assistant is present, people tend to slow down their speech and become clearer. Read the whole story
Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough? Read the whole story
Sasso Agency has been named agency of record for GoAuto Insurance to help support the company’s upcoming multi-state expansion efforts. Previously the insurer had … Read the whole story
The creative, developed with Walrus, encourages people to drink 10 wine samples at lunch. Read the whole story
BSSP (formerly known as Butler, Shine, Stern & Partners) is elevating Matthew Curry to Partner. Curry replaced founding partner John Butler – who previously … Read the whole story