The appointment follows OMD's recent decision to integrate performance marketing, data science, and platform management capabilities at the account team level. Read the whole story
Julie Fleischer, senior vice president, head of customer intelligence, WW, livened up a data session at the 4As conference by cutting off the navel-gazing … Read the whole story
DC said the acquisition better positions it to offer "truly integrated creative ideas" to reach consumers across paid, earned, shared and owned channels. Read the whole story
The bad news, according to GroupM, is that organic growth of major agency holding companies appears to be contracting. The good news is that … Read the whole story
In the U.S. those regulations are very much a work in progress. A recently passed California bill is a "compliance nightmare," Amex's Christian Merida … Read the whole story
That was one takeaway from a Tuesday session on diversity at the 4As conference in Washington. Read the whole story
A consortium of five trade organizations -- the Digital Place-Based Advertising Association, the Digital Signage Federation, Interactive Advertising Bureau, Geopath, and the Out-of-Home Advertising … Read the whole story
COMMENTARYIn the following excerpt from his just-published book, "Built to Suck: The Inevitable Demise of the Corporation ... and How to Save It?," consultant … Read the whole story
Mastercard CMO Raja Rajamannar has worked at the company since 2013, and has led its marketing transformation efforts. Read the whole story
Lee's "Impact" spot is narrated by Robinson's daughter Sharon to highlight the historic moment in 1947 when baseball legend first walked onto Ebbets Field. Read the whole story
Digitas is promoting Clint Simpson to Global Chief Media Officer a new role at the agency. Previously Simpson served as Chief Media Officer, North … Read the whole story
