Publicis Groupe CEO Arthur Sadoun says Epsilon will enable clients to "take back control of their customer relationships," among other advantages. The Groupe can … Read the whole story
Epsilon will continue to be led by its current CEO Bryan Kennedy, who will report to holding company chief Arthur Sadoun. Read the whole story
In her new role, Wong will join CEO Jean Grabrow in running the day-to-day operations. Wong will oversee the agency's core service departments, including … Read the whole story
The increasing availability and complexity of consumer data is driving a corresponding increase in the supply of data analysis platforms and partners, according to … Read the whole story
Just in time for the Fourth of July, a controversy involving a marketer, a pair of sneakers and the Betsy Ross flag. Read the whole story
The spots take a humorous approach to even the tidiest of homeowner's most dreaded cleaning struggles. Read the whole story
Landor, the WPP global brand consultancy, has appointed Durk Barnhill executive director of new business development at the firm's New York office. With more … Read the whole story