MAD Agency Daily
Tuesday, July 16, 2019
  • Levelwing Finds Success With 'Open Book' Billing Policy

    This open-book policy means the agency engages the publisher or tech platform to negotiate and place media, but then invites the client to "own" … Read the whole story

  • Dentsu Aegis Acquires Majority Stake in India's Ugam

    DAN said the acquisition would help to further scale performance marketing unit Merkle's offering globally. Read the whole story

  • Ace Hardware Takes On Amazon With New Service, Ad Campaign

    The creative, developed with O'Keefe Reinhard & Paul (OKRP), promotes the retailer's national rollout of its "buy online, deliver from store" program. Read the whole story