The U.S. portion of the account will be led out of FCB/SIX New York, while FCB/SIX Toronto will lead the Canadian business. Read the whole story
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study … Read the whole story
We rely too much on old schemes, creating a dysfunctional, often toxic, dynamic between clients and agencies, marked by shrinking margins and unmet expectations. Read the whole story
This immersive accelerator program will invite participants to spend time working with MediaMonks, MightyHive and Firewood operations in the U.S., as well as within … Read the whole story
As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and … Read the whole story
Founded in 2014 TubeBuddy is now said to work with 5 million influencers, offering tools including keyword research, thumbnail generation, A/B testing, bulk processing, … Read the whole story
The people-based identity solution, Panorama ID, connects all types of device identifiers associated with individual behaviors and privacy choices into one view without dependence … Read the whole story
Interpublic agencies MullenLowe and Mediahub are out with a new campaigno help sort out any confusion about voting by mail. Read the whole story