BBDO Worldwide is leveraging technology to replace controversial monuments across the U.S. with AR versions of Black leaders. Read the whole story
Publicis Media Americas CEO Tim Jones is promoted to a new holding company level post overseeing U.S. operations and is succeeded in the media … Read the whole story
Magnite and SpotX claim the merger will create the largest independent CTV/video advertising sell-side platform for the programmatic marketplace. The deal is expected to … Read the whole story
Large companies know that the platforms are coming for their businesses, and are developing short-, medium- and long-term strategies for managing these relationships, says … Read the whole story
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global CMO Olivier Francois tells "Marketing Daily." Read the whole story
The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be … Read the whole story
This week, we discuss inbound and outbound marketing strategies, how marketers and agencies are at odds over "direct marketing" and how brands can avoid … Read the whole story
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming about actor Michael B. Jordan embodying Amazon's Alexa device. Read the whole story
Havas Creative North America has appointed Bria Bryant head of communications. Based in New York, she’ll report to Stephanie Nerlich, chief executive officer, Havas … Read the whole story
Scholl’s Wellness Company is appointing Joan Creative as agency partner to help elevate the visibility of its Dr. Scholl’s foot care brand following a … Read the whole story