Beauty ad spend will rise by 1.7% to total $7.5 billion across 11 key markets this year, before reaching $7.7 billion in 2022, up … Read the whole story
In the lead-up to Women's History Month, agencies are launching empowerment-themed programs that showcase glass-ceiling breakers, advocacy projects and more. Read the whole story
The effort is based on an earlier program designed by Chicago-based O'Keefe Reinhard & Paul and is being sponsored in year one by Procter … Read the whole story
"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker. Read the whole story
The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it … Read the whole story
Previously Miller was EVP/ Global Chief Communications Officer, a post he has held since joining the agency group in 2012. Read the whole story
Adapting to consumer demand and competing in the increasingly digital-first economy requires extreme innovation. Internet usage has radically increased during the pandemic, and this … Read the whole story
I like quirky, so the Oatly ad worked for me. Quirky stands out in a sea of over-the-top goofiness. I really disliked the Cheetos … Read the whole story
Grey London is adding President responsibilities to Chief Creative Officer Laura Jordan Bambach in order to install a creative leader directly at the helm … Read the whole story