More than two-thirds (68%) said they felt they were "doing their best work" while working from home during the pandemic. Read the whole story
The company issued a statement just prior to its annal meeting in London today. The announcement drove S4's shares up 6% in midday trading … Read the whole story
It's like the Kentucky Derby--just swap horses for manatees, mint juleps for hard seltzer and a racetrack for the ocean. Big hats are optional. Read the whole story
Starcom will broker data to support the brand and its corporate identity under the deal. Telenor collects first-party customer data, similar to Verizon Communications … Read the whole story
Last year's award winners included Lincoln's Joy Falotico, who was selected as automotive marketer of the year. Read the whole story
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. Read the whole story
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. Read the whole story
In recent weeks, research ranking brands based on "meaning," "conscious," and "ESG" have been released showing the ad industry is keen on measuring the … Read the whole story
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. Read the whole story
But MDC major shareholder Indaba Capital rejected Stagwell's proposed modifications as inadequate, according to a representative for the firm. Read the whole story
Empower announced five new promotions. This all-star female cast includes vice president of integrated planning Courtney Ackerman, vice president of digital and programmatic Laura … Read the whole story