Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly … Read the whole story
Reporting to CEO Val DiFebo, Baker is tasked with driving the agency's growth plan among other responsibilities. Read the whole story
The OOH and digital effort, "Be An Outsider In The City" was developed with Bean's new AOR Doner. Read the whole story
Calling 211 or visiting 211.org gives users access to more than 200 agencies and thousands of local experts across all 50 states. Read the whole story
As part of a broader initiative supporting the return of business across the food service and hospitality industry, WPP's Wavemaker and Hill & Knowlton … Read the whole story
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will … Read the whole story
Twitter, which began testing full-screen ads in its Fleets messages just last month, has suddenly announced the format's demise as of Aug. 3, saying … Read the whole story
Pixability to announce an integration with DoubleVerify that gives advertisers new measurement tools. Read the whole story
Karen van Bergen will be responsible for overseeing the company's climate change and sustainability initiatives. Read the whole story
Amy Gozalka has joined Cramer-Krasselt as vice president/group creative director for the agency's two PepsiCo accounts, Tropicana and Naked Juice. Prior to C-K, she … Read the whole story
