The fast-food giant's ubiquitous food tray has always been about "Me, me, me," but McD's wants it to be more about "We, we, we." Read the whole story
It won for its #ChickenWars" effort, a campaign created by GDS&M with contributing agency Alison Brod Marketing + Communications. Read the whole story
The photo sharing and personalization brand positions itself as a conduit of creation and self-expression. Read the whole story
The effort focuses more on "emotional storytelling" than on specific vehicles, and aims to "humanize" the Hyundai brand. Read the whole story
Driving this high estimate is the use of Facebook as a fundraising tool. Read the whole story
The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as … Read the whole story
