The pitch comes a week after parent Dentsu unveiled plans to integrate carbon into media-planning systems alongside conventional industry metrics like reach and frequency. Read the whole story
The target audience - Gen Z and millennial viewers - are reached via a major push on TikTok, Instagram and Snapchat. Read the whole story
Part of the campaign is the "No Masters Class by IGNITE series, highlighting digital content by Gen Z activists. The goal is to kick-start … Read the whole story
About two-thirds of CMOs say the volume of data available to them has become increasingly overwhelming, with 33% citing the rising numbers of channels … Read the whole story
Germany is WPP's third largest market, and the holding company employs 7,000 people in the country. Read the whole story
Musk reportedly talked Wheeler into reversing her resignation yesterday, but Roth's decision appears to be firm. Both execs are key to advertisers' perceptions of … Read the whole story
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There is a delicate balance between playing by the rules and bending them because the last thing you want is to be disqualified for … Read the whole story
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Should you play it safe and hoard your marketing dollars in view of a "softening" of the economy? Read the whole story
The B2B agency will create content for LinkedIn and other digital media to "spark inspired connections," says Stedman. Read the whole story
