At the group level, per the COMvergence rundown, WPP's GroupM ranked first ($3.1 billion), followed by Publicis Media ($2.6 billion) and Omnicom Media Group … Read the whole story

The World Cup runs from Nov. 20 to Dec. 18 and the campaign positions the publications as the go-to source. Read the whole story

The new U.S. outposts complement existing centers in South America and Europe. Read the whole story

Leikikh remains chairman of MullenLowe and is succeeded in the CEO role by The Martin Agency's Kristen Cavallo, who will continue to report to … Read the whole story

In addition to MullenLowe, Cavallo continues as CEO at The Martin Agency, where she assumed the top role in 2017. Read the whole story

TelevisaUnivision says Omnicom Media Group (OMG) will be the first agency partner to use the media company's Hispanic household data graph for its brands. Read the whole story

"The goal was to make it actionable and to get this data in the hands of all the planners in order to make it … Read the whole story

So said Sequent Partners' Jim Spaeth, summing up the third day of the 2022 "Attribution & Analytics Accelerator" conference, co-hosed with the Advertising Research … Read the whole story

The documentary-style series from agency Blue Chip shows how Sliders are made for restaurants and retail and celebrates the WC employees who make them. Read the whole story