Mediapsssst
Red is a hot color, right? It's often associated with what's current and trendy in popular culture and elsewhere. Agencies make it their business to be all over hot trends. Read the whole story
Q4 growth was 9.4% and the company's initial guidance for 2023 is growth between 3% and 5%. Investors sent the stock up 7% on … Read the whole story
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expects to release a standard this quarter … Read the whole story
The objectives are to optimize supply-chain consistency and financial and operational transparency. Read the whole story
The company claims it is the first time fraudsters used SSAI (server-side ad insertion) tactics, costing unprotected advertisers up to $1 million a month. Read the whole story
Bastion USA CEO Dax Cornelius said the hire demonstrates the company has created "a new world agency." Read the whole story
More mixed signals for advertising growth trends, albeit largely positive ones, from a series of Q4 2022 earnings releases including one big agency holding … Read the whole story
A study suggests that the millions of dollars brands spend for one Super Bowl ad may not be the most effective approach to driving … Read the whole story
- COMMENTARY
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. Read the whole story
The spot suggest FirstBank is hopeless at anything but banking. Read the whole story
The award-winning creative has held posts at various agencies, including Crispin Porter and BBDO. Read the whole story
